'London airport of choice' PR push planned
07.05.11
Gatwick Airport has given PR company The Red Consultancy a major new brief as it looks to challenge Heathrow's status as London's leading airport. The airport has appointed Red on a 3 year basis for a six-figure sum following a competitive pitch.
The agency's key task will be help communicate Gatwick's objective to be 'London's airport of choice' for travellers whose journey begins or ends in London and the south east. The airport's head of media relations Sarah Baranowski said: 'The agency is being brought in to show what the new airport [referring to the £1bn upgrade at Gatwick currently underway] will mean to passengers, to communicate the investment story and other benefits.'
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