New identity is part of £1bn revamp
21.06.10
Gatwick has launched a new brand identity and new slogan ‘Your London Airport’, as part of a £1bn revamp by new owners Global Infrastructure Partners (GIP). The infrastructure company, which acquired Gatwick from BAA in December 2009 and also owns London City Airport, has unveiled a new blue and white visual identity, created by agency Lewis Moberly, to differentiate it from rival Heathrow.
Andrew McCallum, director of communications at Gatwick, said the identity will position Gatwick as a ‘challenger brand’ to BAA, which owns Heathrow and Stansted. He said: ‘BAA is the establishment brand, we want Gatwick to be a friendlier, more human airport throughout the customer journey.’ An ad campaign will launch tomorrow with the strapline: 'Your London airport – Gatwick’.
A two-year, £1bn investment programme will has also been announced that will focus on its 'drive to provide the best possible service, delivering new, modern facilities at every step of the journey through Gatwick'. It will see the launch of the revamped inter-terminal shuttle (a project started last year by BAA) and an extension of its North Terminal (also planned by BAA). It will add a new 'fast track' security system, with the airport vowing to pass all travellers through security within five minutes, while new retailers including Superdry, Hugo Boss and Jo Malone have opened outlets at the hub.
Stewart Wingate, the Gatwick chief executive poached from BAA Stansted, said: ‘Today is an important milestone as we compete to make Gatwick London's airport of choice for passengers and airlines. Gatwick has long been recognised as London's favourite airport, a more friendly and enjoyable place to travel. It is by building on these qualities and investing in new facilities that we will go from strength to strength.’
'Looking ahead, the £1 billion investment will see improvements to almost every part of the airport, including the South Terminal departure lounge, entrance forecourts, immigration hall, baggage systems and the North Terminal Interchange.'
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